TAUS’s founder and visionary Jaap van der Meer stayed true to his calling, encouraging the attendees to step up and find ways to make their services and products “ready for the world”. His vision encompasses a complete reinvention of the whole industry within the coming months. While some of their ideas and models seemed appealing, the forward thinkers were unable to develop any really disruptive innovations during this event. Maybe the time has not yet come for this giant leap towards an even greater digitalisation of our industry. Maybe the pain is not strong enough for a really innovative transformation to take place (yet).
However, almost all speakers pointed out that, as other industries show, the adaptation of existing technologies has sped up immensely. Specifically, in the field of interpreting (i.e. remote simultaneous interpreting) and speech to speech, a spike in demand and acceptance can be observed. Without COVID-19 and the need to handle communication with the help of digital solutions, such approaches would have been used less frequently.